Phase II "Go Cougs" campaign launches
New spots
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Biofuels WSU scientists have partnered with an alliance of public and private organizations to spearhead development of biofuels for the aviation industry. |
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Animal/human health Researchers in the Paul G. Allen School for Global Animal Health are leading the effort to provide innovative solutions to global infectious disease challenges that occur at the animal-human interface. |
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Antimatter Space travel could be revolutionized if scientists can harness the energy in antimatter. WSU scientists are exploring the possibilities. |
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Drought-tolerant crops A cadre of researchers seeks to breed drought-tolerant crops that could be grown in arid regions around the world. The effort is part of WSU's commitment to addressing world hunger. |
Award-winning PSAs promote leading research
The four newest television public-service announcements promoting WSU's cutting-edge research have been recognized internationally and regionally for excellence by the Council for Advancement and Support of Education (CASE).
In August, the spots received a 2010 CASE Circle of Excellence award, recognizing them as among the top three in the world produced by colleges, universities, and independent schools. In February, the PSAs received a Grand Gold award—honoring them as the top entry in their category—during the 2010 CASE regional competition, which includes 46 higher education institutions in the western U.S. and Canada.
The spots, completed in October 2009, continue the award-winning "Go Cougs" campaign originally launched in 2006. They feature WSU research in biofuels, animal/health health, antimatter, and plant breeding.
To date, the new PSAs have received more than $250,000 worth of free air time on television stations in Washington and Oregon.
"Because of our ongoing need to recruit the best students, faculty and staff, and support fund-raising efforts, it is important to keep WSU's awareness levels high," said Tim Pavish, who served as lead creative for the spots.
"Like the original campaign, the spots demonstrate how WSU research has a global reach and enhances the lives of people. The focus is on research, but by using the 'Go Cougs' line, we end each spot with a smile."
Due to the University's budget cuts, production costs were kept to a minimum, and the spots are broadcast free of charge as public-service announcements. They air in major Northwest markets and in the free time slots provided to WSU during televised Cougar sports events.