Phase II "Go Cougs" campaign launches
New spots
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Biofuels WSU scientists have partnered with an alliance of public and private organizations to spearhead development of biofuels for the aviation industry. |
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Animal/human
health Researchers in the School for Global Animal Health are leading the effort to provide innovative solutions to global infectious disease challenges that occur at the animal-human interface. |
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Antimatter Space travel could be revolutionized if scientists can harness the energy in antimatter. WSU scientists are exploring the possibilities. |
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Drought-tolerant
crops A cadre of researchers seeks to breed drought-tolerant crops that could be grown in arid regions around the world. The effort is part of WSU's commitment to addressing world hunger. |
Original spots
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Bone
Replacement Researchers are doing pioneering work in bone implant materials. One result could be bone implants that last three times longer than they typically do. |
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Bioremediation
of water resources Imagine a future in which bacteria can be used to clean up oil spills. WSU scientists foresee the possibility. |
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Economies
of developing countries WSU outreach efforts to expand economic opportunities extend around globe. |
New PSAs promote leading
research
Four new television public-service announcements
promoting WSU’s cutting-edge research were
launched November 4.
The TV spots, completed in late-October, continue the
award-winning “Go Cougs” campaign
originally launched in 2006. They feature WSU research
in biofuels, animal/human health, antimatter, and plant
breeding.
“Because of our ongoing need to recruit the best
students, faculty and staff, and support fund-raising
efforts, it is important to keep WSU’s awareness
levels high,” said Tim Pavish, vice president for
University Relations. “Our last campaign had a
very positive impact in those areas, and it was time to
update and refresh the campaign.
“Like the original campaign, these spots
demonstrate how WSU research has a global impact and
enhances the lives of people. The focus is on research,
but by using the ‘Go Cougs’ line, we end
each spot with a smile.”
Due to the university's budget cuts, production costs
were kept to a minimum, and the spots will be broadcast
as public-service announcements free of charge. They
will air in major Northwest markets beginning in
mid-November and in the free time slots provided to WSU
during televised Cougar-sporting events.